Pace & Prosper

MINIMALIST 

LIST-BUILDING ADS 

FOR SMALL BUDGETS

IN 90 DAYS

COHORT 2:

MAR 4 - MAY 27

Each cohort is limited to 5 participants.

Enroll in Pace & Prosper for 3 Monthly Payments of $750

That's the cost of just one month of a full-scale done-FOR-you campaign.

Each P&P Cohort is limited to 5 participants.

Slow & Steady ... well, you know the rest!

Here's how Pace & Prosper lowers marketing costs for in-between businesses.


In perspective, Meta ads are not that costly. After all, you'll be spending just $10USD/day to reach more than 5,000 beautifully vetted-for-you people a week. There is literally NO other platform where you can do that!


The ads expert is the expensive part. Yup, me! And yes, you absolutely, 100% need an expert to build and run a full-scale campaign. No question.


BUT the slower, smaller-budget cadence of a Pace & Prosper campaign significantly reduces the need for an expert like me to keep it running smoothly. 


You'll need to do a little maintenance and tracking once the program is over - but I SHOW you how to do it!

Are you ads-ready?

If you've got something to say and something to sell, your business needs a healthy, growing list of people who want to be there!

That said, you'll need a few things in place before starting Pace & Prosper List-builder.

  A business Facebook Page and Instagram profile

  A mailing list service (i.e. Mailerlite, Convertkit)

  Google Drive and Google Chrome browser

  Access to Canva Pro ($15/month)

  $10USD/day (recommended) ad budget

There's proof in the Pace & Prosper pudding.
"I have been blown away by the Pace & Prosper course and my results. Leading up to the ad going live, the carefully crafted course was packed with years (decades?) of Lara's singular, entertaining and wildly effective tools to get the messaging and the creative just right.

The course helped me speak to my audience in a way that's working beyond all expectations. In just under 3 weeks, I have 135 new subscribers and am on track to have over 180 new subscribers in the first month with a CPL under $1.60 (industry average is $27!)! Now I can reach more people and focus on doing my soul's work - not the part that isn't! Truly truly thank you! I'm so excited about the possibilities."

Mary Ellen O'Brien, Soul Alignment Coach

115 Leads in 2 weeks, $0.72 Cost Per Lead

Dr. Amanda Kemp, Earth Wisdom | Social Justice

$1.82 Cost per Lead

Chloé Nwangwu, The Brand Scientist 

"Given my dismal experiences with ads in the past, I was dubious - dare I say cynical -about this working. 
 
But the results have so far exceeded my expectations! Lara predicted our Beta group would have 25 to 100 sign ups per month, and it hasn't even been 3 weeks and I already have 200 people who have signed up! 
 
Before Pace and Prosper, I had landing page and welcome sequence shame. Lara helped me infuse ME into my process, and so I say on the welcome email that I am socially awkward and people are responding! I'm having some fun conversations with people who 'get me' and I'm starting to love my business again."
Suzanne Culberg, The NOPE Coach

Pace & Prosper might NOT be for you.

This program is very much a collaborative effort. Yeah, it's a cliché - but your results absolutely depend on your efforts here. I get DEEPLY invested in your campaign.

So let's make sure this is right for both of us!

Do you like homework? Because there's totally homework. And deadlines you can't miss.

  • There is 1-2 hours prep work that has to be done before our start date

  • Phase One will require the most time investment because your messaging is the cornerstone of everything we'll be doing. We'll be pushing through several versions of copy for your ad, landing page and welcome sequence. Budget 3-4 hours a week for this section - more, if words aren't your favorite.

  • Phase Two is largely design - your ads and your landing page. Estimate 1-2 hours a week for this part - more if design isn't your jam (or if you have to coordinate with a web designer).

  • Phase Three doesn't require much from you at all! Your ads go live at the beginning of this section. Here, the heavy lifting is on me - just watch the new subscribers roll in!

Do you like me? I am really good at this! But look, I'm not for everyone. I speak my mind, am never short on opinions, and I don't mince words. I shoot straight from the hip and I've got an accomplished potty mouth.

Can you make the live group calls? If you're not there, you'll risk missing the aforementioned deadlines - not to mention all the fun with me! Call dates & times are at the bottom of this page.  

 Can you keep it going? Your ads campaign learns with time - and gets smarter the longer it does. It's designed to keep new people coming into your ecosystem so that you end the feast-or-famine. We'll start it off with the recommended $10USD/day. And while you can reduce that when you need to, it's crucial to keep it running.


 Are you clear on what you do and who you do it for? We'll be distilling your message into its most potent form. It's intense(ly fun!) work - but you'll want to start with real clarity about your why.

 Are you open to my suggestions? You're hiring an expert! In this program, we'll be bringing what I do best together with what you do best. The more we trust one another, the better.

 Do you have/need support? Breathe easy, I'll be handling the parts of the Meta machine that make the average person go cross-eyed. But you'll still need to be moderately capable with the technology of your systems. If you use or need tech/V.A. support, calculate that cost and how it affects your deadlines into your decision.


 Do you want to build your LIST? This program is for non-transactional (no freebies, no downloads, no gimmicks) list-building. It is NOT suitable for eCommerce.

 Are you expecting to learn how to build and run Meta ads campaigns? You won't learn that here. There's a (very good) reason I don't teach campaign creation and management. It's really, truly hard, and it's a full-time job. 


So in this program, I handle that part! While guiding you through the parts that require your expertise - how you present yourself to the world through your ad copy and image(s).

 Do you wish someone would just do all this for you? I get that. Hell, it keeps me in business! If you'd like it all done-for-you, consider my full-service campaigns.

Pace & Prosper:
Slow Ads for Small Budgets in 90 days
Each cohort is limited to 5 participants.
LIVE GROUP CALL SCHEDULE
PHASE ONE

  • TUES Mar 4, 10-11:30am CT - Kickoff call and systems troubleshooting 
  • TUES Mar 18, 10-11:30am CT - Live copy review 

PHASE TWO
  • THURS Apr 8, 10-11:30am CT - Ad creative live review

PHASE THREE

  • TUES Apr 29, 10-11:30am CT - Ads go live (!) And tracking intro 
  • TUES May 27, 10-11:30am CT- Wrap up & next steps 

HOMEWORK DEADLINES
PHASE ONE

  • Mar 4 - Systems Access due
  • Mar 17 - Copy first drafts due
  • Mar 31 - Final copy & welcome sequence due

PHASE TWO
  • Apr 7 - Landing Page & Thank You Page due
  • Apr 22 - Ad images due

  • 01Customer
  • 02Payment
Pace & Prosper - Cohort 2

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